Posts Tagged ‘digital’

How do you find out more information about the subject you love?

This blog was created because I love technology. More importantly, I love where technology will be going. I love the future and I am always thinking about how technology will change that future. I also love forming my own predictions of unknown technologies that will allow us to pass our intellectual prowess.

Research is key to making your knowledge of your subject more profound. How should you do research in relation to writing blog posts, or finding the best blogs to read about your subject?

In Moz’s The Beginner’s Guide to SEO, Chapter 5 takes you through keyword research. In this case, I will lay out some steps below that will help you research terms related to your blog. If you don’t like what you see below, feel free to jump over to Moz’s warehouse of SEO knowledge where I’m sure you could find more information on building traffic to your blog.

Step 1) Understand the value of that keyword: Using Google Keyword Planner, type in the most general term for your subject. Mine would be transhumanism. What do you see? I see terms related to transhumanism, values of transhumanists, and also well-known transhumanist resources.

Step 2) Gather insight into long tail keywords for your blog: The longer, or more specific, your keyword is, the more likely the person who uses that keyword to search for your subject will find you.

Step 3) After researching, analyze keyword difficulty:  Given the demand for a keyword, you may not want to use it because the search results will be saturated with other blogs that are more popular than yours.

Side note: If you are searching for people in your industry, utilize the same steps above but instead with the person’s name, and/or what industry they are an expert in.

Hope this helps!