Posts Tagged ‘intelligence’

One of Google’s leading technology advisers, experts, and cool dude is Ray Kurzweil.

How do you know he’s cool? He’s done remarkable things in terms of how technology can be used to better lives. Also, he’s been able to show us ways in which technology will help us in the future.

Ray first busted onto the scene in the 1960s on a game show, “I’ve Got A Secret“. <– Watch the video here!

What he did was quite astonishing: his secret was that he programmed a computer to play the piano. In the 60s! Hippies, Jimi Hendrix, and Vietnam were hot topics at this time.

From there, Kurzweil became well-known for his views of the future. In 1990 he published his first book, “The Age of Intelligent Machines“, in which he researched on the history of computer artificial intelligence and the future implications of such technology. Along the next few years, culminating in 2004, Kurzweil also writes The Age of Spiritual Machines, and The Singularity. The latter was written in 2004, while the others are pretty much based on the succeeding book.

The same themes are followed, yet each book is more of an update on the progress of artificial technology. In total, he’s written 6 books on artificial intelligence, computers, and biological and technological implication of AI progress.

Google recently hired Kurzweil in 2013 to head their AI division. In 2014, he made an astonishing statement when he said we should get ready for hybrid thinking, which is a concept that our brains will be able to access the cloud and gather information about anything we wanted.

He has been at the forefront of the technology field for generations, and will continue to be. Apparently, he takes so many supplements and vitamins that he truly thinks he will live to the point of time that he termed the Singularity, which means that technology will surpass human biology and will begin to mend itself with our biological forms.

Crazy? Or not? This isn’t Ripley’s, people!

I found it interesting that Amazon bids on the keyword “super intelligence”.

After searching for this term I found a paid advertisement on Google that led me to an Amazon landing page that had a list of all books with “Super Intelligence” in the title.

I’m wondering if someone there actually takes the time to bid on these keywords or if Amazon uses some sort of automated process to build keywords and change bids based on times of day, sort of like Kenshoo.

super intelligence


As you can see above the keyword I searched for was in the title, followed by the Amazon brand name. Makes sense right? Amazon is a well-known brand and wants people to know this ad is coming from them, where that person likely already has an account created and can purchase something quite easily.

Below that you see the small yellow box that identifies that it is indeed a paid advertisement. Following this, you see a mock URL. If you were to type in that same URL it would not lead you to the same landing page. This technique is used by marketers to give you a general idea of what sort of product will be on the landing page if clicked.

Next, you see that Amazon has a 4.5 rating. Not bad, right? Who doesn’t love Amazon?

I’m unsure of what the basic message is of the advertisement: “Books to satisfy anyone from new learners to computer geeks”. I’m almost shocked at how basic this is. Surely no one is paying attention and manually creating these. But do you need to? I still clicked on the link.

Finally, you see that Amazon had perfect scores for shipping costs, selection, and prices. Well done.

What do you think?