Posts Tagged ‘super intelligence’

I found it interesting that Amazon bids on the keyword “super intelligence”.

After searching for this term I found a paid advertisement on Google that led me to an Amazon landing page that had a list of all books with “Super Intelligence” in the title.

I’m wondering if someone there actually takes the time to bid on these keywords or if Amazon uses some sort of automated process to build keywords and change bids based on times of day, sort of like Kenshoo.

super intelligence

 

As you can see above the keyword I searched for was in the title, followed by the Amazon brand name. Makes sense right? Amazon is a well-known brand and wants people to know this ad is coming from them, where that person likely already has an account created and can purchase something quite easily.

Below that you see the small yellow box that identifies that it is indeed a paid advertisement. Following this, you see a mock URL. If you were to type in that same URL it would not lead you to the same landing page. This technique is used by marketers to give you a general idea of what sort of product will be on the landing page if clicked.

Next, you see that Amazon has a 4.5 rating. Not bad, right? Who doesn’t love Amazon?

I’m unsure of what the basic message is of the advertisement: “Books to satisfy anyone from new learners to computer geeks”. I’m almost shocked at how basic this is. Surely no one is paying attention and manually creating these. But do you need to? I still clicked on the link.

Finally, you see that Amazon had perfect scores for shipping costs, selection, and prices. Well done.

What do you think?

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